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🎨 Brand guidelines & design principles

Crafting our digital identity through design and innovation

Our brand identity reflects our commitment to innovation and excellence in technology. Through thoughtful design, we bridge the gap between businesses and cutting-edge solutions.

The meaning behind Astroloom

The name Astroloom embodies our core philosophy of exploration and integration.

  • Astro: reflects our commitment to pushing boundaries, inspired by the vastness of space and the drive to elevate our clients' ambitions. We're here to help you broaden your vision and reach new frontiers.
  • Loom: represents our approach to crafting tailored digital solutions. Just as a loom weaves individual threads into a unified fabric, we interlace innovative technologies and strategies to build solutions suited to your needs.
Our wordmark

Astroloom wordmark

The Astroloom wordmark should be used in all references to Astroloom as space allows. Monochrome usage is preferred with the brand colors below.

Wordmark
Wordmark white
Wordmark black
Our logomark

Astroloom logomark

For tight layouts or logo-only grids, the Astroloom logomark is a concise way to refer to Astroloom. Use with good judgment for your audience.

Logo
Logo white
Logo black
Our typeface

Astroloom typeface

Mona Sans Wide is our primary typeface, used for headings and bold statements. Mona Sans is our secondary typeface, used for body text and regular statements.

Primary
BoldMona Sans Wide
RegularMona Sans Wide
Secondary
BoldMona Sans
RegularMona Sans
Our colors

Astroloom colors

Astroloom's primary color is a subtle desaturated blue, with light and dark accents for monochrome wordmark usage. The brand color is mainly used for backgrounds.

Astroloom blueHSL 195 83% 47%RGB 21 171 220#15ABDC
Neutral darkHSL 0 0% 9%RGB 23 23 23#171717
Neutral lightHSL 0 0% 96.1%RGB 245 245 245#F5F5F5